In 2018, Spotify CEO Daniel Ek told investors part of the platform’s core mission statement was “to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art.” Most people reasonably concluded that means Spotify wants at least one million artists to make enough money from their

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Livestreaming is here to stay. “Going live” has always been popular in niche circles, but now the concept permeates every major content platform — and if you’re making content, you should consider its potential benefits to you. But should you multistream your feeds? A lot of creators are building communities among their viewers on their chosen

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So you want to get in to digital marketing but you don’t know where to start? Well, start at the beginning of course!  Alright, that’s not helpful. But here’s the thing. If you’re creating content and hoping to earn money from it, you’ll be marketing that content digitally at some point in your career. There’s just

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Editor’s note: this article is part 2 of “How To handle Increased Costs Of Music Marketing”In part 1, we talked about how digital ads have both revolutionized how content creators make fans and caused a lot of headaches recently. While it’s easier than ever to reach people with your music, videos, podcasts, and merch etc.,

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Amazon Music for Artists just launched a tool aimed at helping artists get their music heard by more fans and Amazon Music editors. Dubbed “New Releases” in the Artist Tools section of the platform, the tool serves a similar purpose to Spotify’s pitch tool, but with a few nice additions.How The Amazon Music For Artists

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