One thing is becoming more and more clear in our evolving digital content paradigm: back catalogue matters. Like, a lot.  So if you’re constantly struggling with trying to decide whether or not to release that latest project — do it. And then keep doing it.  In lieu of a massive breakthrough piece of content, catalogue can help

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In 2009, Twitter introduced the concept of verified profiles. Since then, pretty much every major platform with a social “identity” component has mimicked or iterated on the idea. The initial concept was harmless enough: provide prominent figures with an outlet to protect their online identity while also sowing trust in the overall platform and prevent potential

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Social media has been such a ubiquitous part of brand building and fan finding for years now that it’s almost hard to remember what it was like before that. You know, before terms like “engagement rate” could translate to full-blown careers.  As far as we’ve come from the nascent days of Xanga pages, the MySpace Top 8,

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Lately it seems like Instagram changes every other week. And if you haven’t been paying too much attention to social media tech news, you’d be forgiven for wondering what the heck is going on.  But if you’ve been paying too much attention to social media tech news, you may think the end is nigh for the platform that

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If you’ve ever gone looking for a music video on YouTube, you’ve undoubtedly come across videos watermarked with the words “VEVO” on them. You may even remember at one point how many of your favorite artists actually had YouTube channels that had “VEVO” in their name. But a lot has changed in the past few years,

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