The head of Instagram Adam Mosseri recently posted on Instagram’s sister app Threads about why a creator’s Instagram posts may not reach many of their followers. And it, uh, didn’t go great.  Mosseri’s initial comments weren’t actually about the reach of a user’s Instagram posts at all. Instead, he made a post about how users should

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The NIL era is upon us, and that means more and more high school and college athletes can start to earn money from their likeness and online presence. Let’s look at some of the top NIL earners in college sports right now. Why Should We Care About The Top NIL Earners?Admittedly, just looking at the top

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Scammers are using AI to effectively steal content creator identities and use them to post fake ads. It’s another unfortunate example of how bad actors are using the fast-developing technology for nefarious purposes more quickly than companies and authorities can stop them.   And even if victims identify their scammers, there may be surprisingly little they can

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Big news on the TikTok front. No, not that news — this is a little less controversial. TikTok has officially launched its Creator Rewards Program, the final iteration of what was first the Creator Fund, then the Creativity Program Beta.  It’s understandable if you missed the announcement, despite TikTok sending the notification directly to creator notification inboxes.

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Short-form videos have taken over social media. From TikTok to Instagram Reels to YouTube Shorts and dozens of platforms in between, social media services are all-in on short, vertical video snippets.  So why do yours flop all the time? Alright, that’s a bit of a loaded question. But there’s a good chance every creator has racked their

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