YouTube announced some fairly substantial updates to YouTube Live in a bid to draw more users to the platform. The move comes as TikTok reportedly eyes a deal with the U.S. that could substantially alter the platform for U.S. users.YouTube Looks To Court More Livestreamers With New UpdatesDuring a recent “Made On YouTube” event, the

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The prevailing music industry knowledge of the last 5 years is that social media is critical to building a career. But results from a recent MIDiA study may challenge the notion that social media virality builds music fandom.  The study from MIDiA research is dubbed “All Eyes, No Ears: Why Virality Is Not Building Fandom.” And

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Backlash against Spotify appears to be at an all-time high. But the music streaming platform is no stranger to controversy and boycotts — so will this time actually make a lasting impact?A Brief History Of Backlash Against SpotifyFew streaming platforms, audio or video, inspire the same level of controversy as Spotify. This is in part,

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What do you call three men sitting around in a room? A podcast. It’s a cheap joke (heck, we gave it to you for free!), but it says a lot about the perception of podcasting. Like, for instance, how easy it really is to set up. How aimless many podcasts feel. And, yes, how the field is

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Content creator data startup RootNote has just launched a free version of the company’s flagship product designed to help content creators, small businesses, influencers, and anybody who relies on digital content as part of their brand. The launch marks a significant step in the company’s mission to make analytics accessible and actionable to everyone. “We believe

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