An impact report from Oxford Economics shows exactly what YouTubers contributed to the US economy in 2024. And let’s just say, it’s big business.  According to the report, YouTube content creators specifically contributed $55 billion to the U.S. economy and supported roughly 490,000 full-time jobs in 2024 alone. The platform has also made a big splash

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YouTube announced some fairly substantial updates to YouTube Live in a bid to draw more users to the platform. The move comes as TikTok reportedly eyes a deal with the U.S. that could substantially alter the platform for U.S. users.YouTube Looks To Court More Livestreamers With New UpdatesDuring a recent “Made On YouTube” event, the

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The prevailing music industry knowledge of the last 5 years is that social media is critical to building a career. But results from a recent MIDiA study may challenge the notion that social media virality builds music fandom.  The study from MIDiA research is dubbed “All Eyes, No Ears: Why Virality Is Not Building Fandom.” And

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Backlash against Spotify appears to be at an all-time high. But the music streaming platform is no stranger to controversy and boycotts — so will this time actually make a lasting impact?A Brief History Of Backlash Against SpotifyFew streaming platforms, audio or video, inspire the same level of controversy as Spotify. This is in part,

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What do you call three men sitting around in a room? A podcast. It’s a cheap joke (heck, we gave it to you for free!), but it says a lot about the perception of podcasting. Like, for instance, how easy it really is to set up. How aimless many podcasts feel. And, yes, how the field is

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