Parasocial relationships are unavoidable for a large  swath of content creators. But whether or ...

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Nearly two-thirds of Gen Z'ers consider themselves video content creators. The remarkable number comes ...

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The concept of the engagement rate is pervasive and important. But it's also elusive, ...

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Retention editing has dominated video platforms like YouTube and TikTok for years — but ...

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In the words of the great Austin Powers, allow myself to introduce...myself. If you've ...

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