News

‘Creator Credentials’ And The Rising Legitimacy Of Content Creators

Around 200 content creators have been given “creator credentials” to this year’s Democratic National Convention in Chicago. It’s a first for any major political party, and it’s a good example of how established organizations are working with new paradigms in the information economy. What Creator Credentials Entail Similar to journalists covering the convention, these creator credentials provide

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Insights, News

The Platform With The Coolest Brand, According To 21,000 Kids

In some marketing circles, there’s a doctrine that the younger generations drive what’s “cool.” If that’s true, then the coolest brand among thousands of companies, according 21,000 British kids aged seven to 14, is actually older than they are.  A study by British company Beano Brain ranks the 100 “coolest brands” according to thousands of kids.

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Insights

The Importance Of Ethical Content Creation

Ethical content creation is important now more than ever. Whether it’s as simple as being sure to give credit to others or something as paramount as ensuring the safety of those around you, being a “good person” should always prevail over being a “good content creator.” It should — but it doesn’t always.  When it comes

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Insights

Why You Think Other Creators Are More Successful Than You

Do you ever find yourself thinking your other content creator friends are more successful thank you? Whether you’re a musician or a YouTuber or a gamer or a podcaster or dozens of other types of creators, it just seems like most people around you are having more success than you. There’s good news and bad news,

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Advice

The Risky Practice Of Monetizing Parasocial Relationships

Parasocial relationships are unavoidable for a large  swath of content creators. But whether or not you as a creator choose to encourage or even monetize them is entirely up to you.  Some niches rely on this particular form of fandom to really thrive. Others are broad enough that creators rarely engage with fans experiencing a parasocial

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