A lot of artists don’t know much about SoundExchange. Despite being around since 2003, the organization still seems a little mysterious to even seasoned music veterans. So let’s take a real quick look at what SoundExchange does and why you shouldn’t overlook the company when optimizing your music career. What Exactly Does SoundExchange Do?SoundExchange pays money to

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TikTok ads have been invite-only for awhile now. But this week, TikTok announced that all U.S.-based businesses can now create accounts on the TikTok Ads Manager platform.  Even cooler — the company created a small and medium business ad credit program. Eligible advertisers can get $300 in free ad credits as well as a “matching” credit

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YouTube has always been one of the best platforms when it comes to giving you data on your content. Now the company is doubling down on helping artists with some new YouTube Analytics For Artists features. YouTube revamped their backend and analytics dashboard with YouTube Studio last year. After months and months of development, YouTube Studio

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Streaming music on Twitch has grown tremendously in popularity in the recent months, and for good reason. Twitch is the most popular livestreaming platform in the world. Nearly four million people have broadcasted on Twitch with 140 million monthly viewers. While it’s most popular with gamers (where it has its roots), Twitch has very popular channel

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A lot of artists — including many of the biggest artists in the world — get their website wrong. Here are three big things you need to know about building an effective artist website. 1) The vast majority of people going to your artist website already know who you are.Let’s break this down a little bit.

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