The concept of the engagement rate is pervasive and important. But it’s also elusive, misleading, and misunderstood.  Most content creators with a goal of creating professionally are familiar with the notion of engagement rates. They know people want to know what they are. And they understand that, apparently, the better your engagement rate is, the more

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Spotify founder Daniel Ek triggered serious backlash when he openly mused on Twitter that, “With the cost of creating content being close to zero, people can share an incredible amount of content.” Pretty much immediately, musicians, podcasters, and other companies across the globe jumped on the statement, calling it tone deaf and outright wrong.  Ek eventually

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An open letter signed by more than a dozen current and former employees warns of the dangers of AI and implores the government and companies to do something about it. Titled “A Right To Warn About Advanced Artificial Intelligence,” the letter features thirteen signatures from current and former employees of OpenAI, Google DeepMind, and Anthropic. Six of

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Retention editing has dominated video platforms like YouTube and TikTok for years — but there could be a change on the horizon.  When people talk about decreasing attention spans “thanks to social media,” what they’re likely referencing, at least in some part, is retention editing. The style, as the name suggests, is designed to keep viewers

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Former Florida recruit and current Georgia quarterback Jaden Rashada is suing University of Florida coach and several others for what he alleges are unfulfilled promises in a failed NIL deal. According to Rashada, Florida coach Billy Napier and megadonor Hugh Hathcock convinced Rashada to abandon a commitment to rival school Miami University with $13.85 million

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