Esports company 100 Thieves just raised another $60 million, tripling their company valuation over the past two years and making them one of the largest companies in competitive gaming. For those who don’t quite know what that means: gaming culture is turning into a big business, and a lot of people are hungry to be

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In 2018, Spotify CEO Daniel Ek told investors part of the platform’s core mission statement was “to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art.” Most people reasonably concluded that means Spotify wants at least one million artists to make enough money from their

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Livestreaming is here to stay. “Going live” has always been popular in niche circles, but now the concept permeates every major content platform — and if you’re making content, you should consider its potential benefits to you. But should you multistream your feeds? A lot of creators are building communities among their viewers on their chosen

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So you want to get in to digital marketing but you don’t know where to start? Well, start at the beginning of course!  Alright, that’s not helpful. But here’s the thing. If you’re creating content and hoping to earn money from it, you’ll be marketing that content digitally at some point in your career. There’s just

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Editor’s note: this article is part 2 of “How To handle Increased Costs Of Music Marketing”In part 1, we talked about how digital ads have both revolutionized how content creators make fans and caused a lot of headaches recently. While it’s easier than ever to reach people with your music, videos, podcasts, and merch etc.,

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