Did you know there’s a whole industry of professionals who work behind the scenes with some of your favorite content creators? Even when you think you’re just watching one person set up a phone and hit record, there’s often a team of people and a suite of software behind the most successful content nowadays.  But you

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Most businesses understand their data is the lifeblood of their company. And when it comes to content creators, creator data is no different. Well, at least in terms of importance. Content creator data can be very different from a “traditional business.” Unlike a local restaurant accurately tracking their busiest times and their most popular items, or an online

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It’s hard to talk about content creation in 2023 without addressing the potential TikTok ban looming in the United States. As if app closures, Twitter chaos, and tech company layoffs weren’t enough to cause concern, now creators need to worry about one of the most explosive developments in social media suddenly vanishing.  Or do they?  In reality,

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If you’ve been a content creator long enough, you’ve probably wondered if you should “start over.” Whether that means wiping all of your existing content and starting fresh on the same accounts, creating brand new accounts, or scrapping a project altogether, just about every creator has wondered if they need a fresh start.  Interestingly enough, TikTok

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Are you an early creator (or working with early creators)? Well good news! We’ve been hard at work cultivating concise info for early stage creators. In our new Early Creators Recap, we’ll break down a few important things going on in the content world and talk about some potential goals and opportunities.  And pssst, here’s a

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