The five-month long Hollywood strike just ended for writers. The union that represents actors and performers (SAG-AFTRA) is expected to enter similar negotiations with producers and studios in the coming weeks. And while we don’t yet have all the details of the agreement between the WGA and studios, one thing is clear: data is at

Read More

If you release music on Spotify, you may want to check out the “Fans Also Like” section of your artist profile — because there’s a good chance it just completely changed.  Artists have started noticing a difference over the past few days, some anecdotally reporting minor changes, while others say it’s a completely new list of

Read More

How well do you know your laws of physics? Deinfluencing, a new trend on social media, suggests that just like “for every action there’s an equal and opposite reaction,” equal and opposite social media trends are a viable strategy, too. So if you’re not the type of person to go all-in on trying to convince everybody

Read More

Twitch is the reigning livestreaming king, but if you’re even remotely tuned in to the livestreaming landscape, you’ve probably heard about Kick, too. The relatively new, relatively clandestine, and already fairly controversial livestreaming site has generated a lot of buzz in its less than year on the scene.  Most major platforms have made some sort of

Read More

As the social media landscape evolves, plenty of brands and creators are lamenting the state (and potential future) of the influencer economy. But as traditional influencer campaigns reel (pun intended), user-generated content (UGC) may be stepping in to fill the void — and create a whole new revenue opportunity for content creators. At least that’s what

Read More