Because calling it a "blog" sounds weird. Little nuggets of wisdom from the RootNote team.
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Parasocial relationships are unavoidable for a large swath of content creators. But whether or not you as a creator choose to encourage or even monetize them is entirely up to you. Some niches rely on this particular form of fandom to really thrive. Others are broad enough that creators rarely engage with fans experiencing a parasocial
Nearly two-thirds of Gen Z’ers consider themselves video content creators. The remarkable number comes from a new study from YouTube in partnership with SmithGeiger. It appears as part of YouTube’s annual trends report, which identifies different trends on the platform and online culture as a whole. While 65 percent of Gen Z responders self identified as
All three major labels and the RIAA are suing Suno and Udio, two major AI music companies that are responsible for much of the AI-generated released and at least one hit. In their lawsuit, the RIAA, Universal Music Group, Sony Music, and Warner Music Group allege the two companies committed copyright infringement on a “massive
The concept of the engagement rate is pervasive and important. But it’s also elusive, misleading, and misunderstood. Most content creators with a goal of creating professionally are familiar with the notion of engagement rates. They know people want to know what they are. And they understand that, apparently, the better your engagement rate is, the more
Spotify founder Daniel Ek triggered serious backlash when he openly mused on Twitter that, “With the cost of creating content being close to zero, people can share an incredible amount of content.” Pretty much immediately, musicians, podcasters, and other companies across the globe jumped on the statement, calling it tone deaf and outright wrong. Ek eventually
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