There are a lot of different social media sites for content creators to choose from. Often, creators feel like they need to be everywhere all the time. Believe us, you don’t. And you can also minimize some of that work by doing things like crossposting content.  But if you’re wondering which social media apps may be

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NIL deals for high school and college athletes continue to ramp up. Let’s look at some of what’s happened in the world of NIL recently. Big Moves For College AthletesIowa’s Caitlin Clark has signed an agreement with Gatorade. As the National Player of the Year, Clark becomes the fourth college athlete to sign a deal with

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Comparing your content performance to other creators can be very valuable. It can also send you down an unhelpful rabbit hole and make you completely miserable. So how do you strike the delicate balance between comparing yourself to others in order to better understand your performance and, you know, staying happy?  There’s a common saying: “Comparison

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Content creator journalists are slowly but surely surpassing traditional “legacy” news outlets as primary sources of information. It’s a fascinating trend with significant implications for the media landscape, creators, and social media users. As with all things related to social media and content creation, there are many layers. Let’s look at what this trend actually represents

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Every year we’re reminded just how powerful social media is. It’s a phenomenal a tool for building brands and businesses and connecting people across the globe in new ways. And every year we’re also reminded just how fragile social media apps are.  From staggering rises in popularity to sharp declines, new features to new controversies, social media

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