Scammers are using AI to effectively steal content creator identities and use them to post fake ads. It’s another unfortunate example of how bad actors are using the fast-developing technology for nefarious purposes more quickly than companies and authorities can stop them.   And even if victims identify their scammers, there may be surprisingly little they can

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Big news on the TikTok front. No, not that news — this is a little less controversial. TikTok has officially launched its Creator Rewards Program, the final iteration of what was first the Creator Fund, then the Creativity Program Beta.  It’s understandable if you missed the announcement, despite TikTok sending the notification directly to creator notification inboxes.

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Short-form videos have taken over social media. From TikTok to Instagram Reels to YouTube Shorts and dozens of platforms in between, social media services are all-in on short, vertical video snippets.  So why do yours flop all the time? Alright, that’s a bit of a loaded question. But there’s a good chance every creator has racked their

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Let’s face it: social media followers aren’t what they once were. If social media followers were a traditional asset that appreciates and depreciates in value, like a share of Apple stock or a car, the line graph over the past few years would be a massive slant down and to the right. And it’s by design.  While

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NIL advocates just received encouraging news after a Tennessee judge granted a preliminary injunction against an NCAA rule that significantly limits students seeking NIL deals. What exactly does that mean?  Let’s break it down. The Basics Of The NIL Ruling And What It Means For Student AthletesAt a high level, this development means the NCAA can’t stop

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