How engaging is
your content?
Calculate your engagement rate for short-form video — and see how you stack up against platform averages.
Select your platform
Choose the platform where your video was posted.
Instagram
TikTok
YouTube
LinkedIn
Facebook
X
Please select a platform to continue.
Enter your video stats
Pull these numbers from your platform analytics. Rough estimates work too.
Please enter total views to continue.
Your Engagement Rate
0%
on Instagram
How You Compare
Engagement Breakdown
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Engagement Rate = total engagements ÷ total views × 100.
Benchmarks are based on 2025–2026 industry averages for short-form video.
Sources: Socialinsider,
Buffer,
ShortsIntel,
PostEverywhere