Did you know there's a whole industry of professionals who work behind the scenes with some of your favorite content creators? Even when you think you're just watching one person set up a phone and hit record, there's often a team of people and a suite of software behind the most successful content nowadays.
But you don't have to be have a ton of followers to merit getting help with content. And if you're interested in helping others be the center of attention, you don't necessarily need a whole team alongside you. Sometimes all a content creator really needs is a second opinion (and second set of eyes).
RootNote co-founder Jeremy Burchard sat down with Belinda Ligotino of AmpliFLY Entertainment to talk about how they help create content for content creators. You can watch the full interview at the end of this article!
How Creating Content For Content Creators Works
Ligotino and her partners primarily work with musicians, but the concepts they employ work for any style of content. Clients hire AmpliFLY to help them see the bigger picture and create different video content that can help build a fan base on platforms like TikTok and YouTube.
When the AmpliFLY team works with a content creator, they try to hone in on not just what their music represents, but who they are as a person and what some of their personality quirks might inspire when it comes to content ideas. That's because it's important to remember that social media isn't just about creating fans of your content, but fans of you as a creator and brand.
Typically they'll do at least two meetings before shooting, and then schedule two four-hour video shoots per month. And then Ligotino and company will edit the content for clients, too. The goal is to create a collaborative process where everybody can do what they are strongest at while creating enough content to help creators consistently have a shot at growing their presence.
Hangups To Avoid
One of the biggest issues content creators get hung up on is worrying about whether a piece of content will "work." As Ligotino explains, it's not about perfecting content, it's about creating a process where you're constantly willing to try new things and post consistently.
After all, algorithms change all the time. What people are interested in may change, too. But the one constant is that people who try new things and take risks are much more likely to "win." And when you think about it, there really isn't such thing as "losing" the content game, either. What's the worst that can happen? Your video doesn't get seen by anybody?
Hey, it happens. Try again!
Another big hangup? Caring what your friends and family might think. Because at the end of the day, they're not your fans. You need to be able to separate the content you make from how you perceive yourself. And even though it may be human nature to focus on the negative, try your best to ignore the trolls.
Watch the whole video below for lots of great tips and advice!