Because calling it a "blog" sounds weird. Little nuggets of wisdom from the RootNote team.
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An independent video game developer set off an intense debate across social media when he alleged content creators are being paid by competing developers to talk negatively about games. Connor Drake, who develops a first-person shooter game called Operation: Harsh Doorstep, made a post on X alleging that content creators are being “paid off to do
Netflix completely upended the DVD rental market before revolutionizing streaming media consumption. Now, the company is reportedly considering a push into the video podcast space. According to Gizmodo, Netflix is considering multiple avenues for video podcasts, including doing exclusive deals with larger creators and simply allowing ad-free viewing of certain video podcasts on its platform. What Netflix Is
If you rely on the Internet, and social media in particular, to build your brand and make money, you’ve probably heard about the need to own your audience. This phrase has been around for a long time, but thanks to TikTok’s uncertain future, more and more people are parroting the sentiment behind it. This is something
While 2024 may go down as the “year of AI” when it comes to product announcements and headlines, a growing number of companies of all sizes are paying more and more attention to something else — digital content. But not just the content itself. Content as a metric of brand reach; content as a tool for
Brand deals remain one of the most immediately lucrative revenue streams for content creators. While building a consistent brand and monetizing your content takes time, brand deals can help land hundreds to thousands of dollars per month in a creator’s pocket. Even as the nature of content and brand deals evolve, creators consistently rank among the
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