Insights

The Creator Economy Includes Millions — But Much Of The Industry Doesn’t Really Exist, According To The U.S. Government

The creator economy includes millions of Americans making full-time livings from things like content creation. But the United States government barely recognizes the industry or its many contributors exists. An article in The Washington Post points out that this actually has serious consequences. Especially when you consider how much representation other industries have in government affairs.  When

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Spotify Looks To Combat Streaming Fraud With Changes To Payout Policy

Spotify is allegedly looking to combat streaming fraud with a few key changes to its payout policy. Billboard reported that the leading music streaming platform has been in talks with major labels, distributors, and leading independent labels for weeks to reach an agreement on its new policy. Because each label makes their own agreements with Spotify,

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Reese Witherspoon’s Company Launches An Incubator For Female Content Creators

Reese Witherspoon’s Hello Sunshine Collective is a new incubator program focused on elevating female content creators. The inaugural cohort features 15 different women from a range of fields, from TikTok personalities and livestreaming stars to fitness trainers, musicians, disability advocates, athletes, and more. Witherspoon co-founded Hello Sunshine in 2016 as a way to amplify female voices

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Insights

Major Content Platforms Want More Small Business Advertising Revenue

The bread and butter of most social media platforms is advertising revenue. But now, more content platforms are expanding to capture this important revenue stream — with a big focus on the little guy.  While social media has opened up a completely new world when it comes to access to digital marketing, it has also created

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You Can Now Edit Threads — And Upload Voice Notes, Too

You can now edit Threads after you’ve posted them. It may seem like a small feature, but it’s one that Twitter (now X) users demanded for over a decade before finally getting the option — if you paid for it.  And now, the ability to edit Threads is a standard function in an app that’s less

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