Universal Music Group and TikTok are officially breaking up. But like your favorite on-again, off-again couple from high school, nobody really expects it to last. But the theoretical implications are still quite hefty.  The biggest record label on the planet, Universal Music Group issued an open letter to artists and songwriters saying they must call “time

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The YouTube Shorts Creator Community program is an application-based program designed to help select creators grow through utilizing YouTube Shorts. And it just got a bit more selective, according to Business Insider. What Is The YouTube Shorts Creator Community?The YouTube Shorts Creator Community program launched about two years ago as a way for YouTube to foster

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Mr. Beast recently ran an “experiment” of sorts to tests claims about ad revenue from X, the social media platform formerly known as Twitter. An Internet sensation and YouTuber megastar, Mr. Beast first uploaded directly to the platform as a rebuttal to X owner Elon Musk’s personal messages.  Now the results are in, and Mr. Beast

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If you’ve hopped on YouTube lately, you might’ve noticed a trend: there are a lot of YouTubers retiring. Like a lot. And not just smaller channels, either. YouTubers of all sizes, from tens of thousands of subscribers to tens of millions.  Some are calling it quits for the foreseeable future, while others are passing their channel on

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What’s going on in the world of content creators this week? Let’s look at some interesting stories hitting the creator economy, like TwitchCon returning to San Diego, Taylor Swift hitting a major milestone, and new regulations against Italian creators.TwitchCon Returning To San DiegoTwitchCon — a celebration of all things Twitch and live streaming — is

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