Holiday sales kick off officially with Black Friday (and Small Business Saturday, and Cyber Monday…). But the reality is, most businesses are always trying to offer some kind of sale or enticing way to hook new customers.  And while this year we saw more online spending than ever before (nearly $10 billion, an increase of 7.5

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It’s been an interesting few days for content creators. Spotify confirmed some controversial changes to its payout model, arguably the biggest AI company almost collapsed over night, and YouTube confirmed it’s creating suboptimal viewing experiences for some users. Let’s look at how any of this matters for content creators.Spotify’s Most Controversial Change Is TrueSpotify confirmed what

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You may still be thinking of TikTok largely as a social media company, but there’s a world in which the platform rivals Google as a go-to search engine. And that’s exactly the type of world TikTok is leaning into.  If you’re a TikTok user, you may have noticed quite a few changes to the app in

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Do you know what a YouTube brand account is? Well, if your goal is to build your brand or make money from your YouTube channel, you probably should.  Of course, if you’ve never even heard of this type of account, you’re probably not to blame. As with a lot of Google products, understanding why (and how)

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Short videos are dominating social media. Vine lit the match 10 years ago, and now these quick video clips (often in vertical format) are the norm for the biggest social media platforms out there, including TikTok, Facebook, Instagram, and even YouTube.  There’s no real secret as to why all of these platforms have shifted towards short-form

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