RootNote is what's known as "SaaS" — or "software as a service." It's a digital platform built for anybody to be able to use, whether you're an experienced digital savant or new to the world of online content. While RootNote has a robust feature set, at its core, RootNote is a data management platform. Most RootNote users are interested in tracking data from their different online platforms, including social media (Instagram, TikTok, YouTube etc.), e-commerce, email lists, and many other categories.

A fair question! We started building RootNote because we needed a platform that could help us navigate the fragmented, confusing world of digital content data. The team behind RootNote has decades of experience as creators, consultants, marketers, managers, and fans who are painfully aware of the massive gap between the strength of the creator economy and the tools available to creators and their teams. As we started building internal products, we learned just how pervasive the problem RootNote is solving really is. So we went back to the drawing board and started building a product that fits the needs of both legacy and next-generation organizations and companies, from NFL teams and bluechip university athletic programs to esports teams, influencers, talent agencies, and many more.  

There are two main categories of RootNote users: creators and team members. Creators are typically the ones, well, doing the creating. And it's really an umbrella term. Everybody from musicians, influencers, and content creators, to athletes (professional and student), social media managers, and small business owners who use social media and digital content as part of their business growth. Meanwhile, team members are the ones who help these creators understand, manage, and grow their business. They're managers, agents, school administrators and program directors, marketing experts, interns, and all the heroes behind the scenes.

We dive into each section of the platform in other parts of "How To Use RootNote." But the platform can really be divided into two main sections: everything that has to do with data ingestion, and all of the tools and things you can do with it. So, for instance, RootNote has a few unique features named exclusively for the platform. Like "Creator Stack" — a term that we've adapted from the tech company concept of "tech stack" and applies to all the sources of data you may want to bring into RootNote — and Dataspaces, a living data canvas that is infinitely customizable and can be used for everything from media kits and recruiting tools to internal reports and inspiration boards. Excited to learn more? Good! We're excited to show you. Feel free to continue exploring "How To Use RootNote" or just dive into the platform and start playing around.