Since his 2013 breakthrough hit single "Take Me To Church," Hozier has steadily built a passionate fanbase. His recent radio resurgence with the song "Too Sweet" and accompanying EP Unheard gives us an opportunity to see how new music can affect social metrics.
We built a Dataspace in RootNote for Hozier to help understand and visualize his data. And then we looked at some trends from the week immediately following the release of Unheard (March 22nd through March 29th).
While Hozier's social growth around this EP release is impressive — especially for an already established artist who has a significant following — the trends aren't atypical. We often see direct correlations between new content and growth on platforms.
What makes Hozier's growth notable is that the effect across his accounts was likely due to the strategy in place behind promoting the new EP. It's not just that he had new music to consume — it's that he also made a lot of content to support it and posted across his different channels.
Plus, in addition to his content, Hozier had live events and new merchandise. Having a well-rounded, platform-agnostic approach to your content can lead to success across all of your channels
What do you call three men sitting around in a room? A podcast. It’s a cheap joke (heck, we gave it to you for free!), but it says a lot about the perception of podcasting. Like, for instance, how easy it really is to set up. How aimless many podcasts feel. And, yes, how the field is
Read MoreContent creator data startup RootNote has just launched a free version of the company’s flagship product designed to help content creators, small businesses, influencers, and anybody who relies on digital content as part of their brand. The launch marks a significant step in the company’s mission to make analytics accessible and actionable to everyone. “We believe
Read MoreDeepfakes are once again in the headlines, this time thanks to a recent ruling and a generative AI bot with no guardrails. But it’s not just about artificially generated media, either — some creators are finding themselves defending their original content being used by huge companies without credit or compensation. What Are Deepfakes?Deepfakes are artificially generated
Read MoreThe artist corporation is a new corporate structure that aims to end hustle culture and give creative people the type of security and flexibility enjoyed by other corporations for decades. But can it stick in a creator economy that is perhaps more volatile than ever? The artist corporation, or “A-Corp,” is an experimental new structure being
Read MoreNever miss a good story!