Since his 2013 breakthrough hit single "Take Me To Church," Hozier has steadily built a passionate fanbase. His recent radio resurgence with the song "Too Sweet" and accompanying EP Unheard gives us an opportunity to see how new music can affect social metrics.
We built a Dataspace in RootNote for Hozier to help understand and visualize his data. And then we looked at some trends from the week immediately following the release of Unheard (March 22nd through March 29th).
While Hozier's social growth around this EP release is impressive — especially for an already established artist who has a significant following — the trends aren't atypical. We often see direct correlations between new content and growth on platforms.
What makes Hozier's growth notable is that the effect across his accounts was likely due to the strategy in place behind promoting the new EP. It's not just that he had new music to consume — it's that he also made a lot of content to support it and posted across his different channels.
Plus, in addition to his content, Hozier had live events and new merchandise. Having a well-rounded, platform-agnostic approach to your content can lead to success across all of your channels
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